Chris Dixon writes
If you are launching a new website or app, you should have a distribution strategy beyond just “people will love it and tell their friends about it”. Your strategy should probably involve at least one major platform. And you should think through the distribution characteristics of the platform and decide if they are a good fit for your product and how best to mitigate the risks.
So simple but so true. This becomes more important when you think you have the coolest idea for your web service or app and people are going to love it and you don’t need any marketing efforts. Yes, people will love it but only when they can get to know about your website or your mobile app. In this cluttered world have a strategy that till be more than word of mouth marketing.
Talking about marketing, Seth Godin’s recent post is just in time as well.